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Codemoji - Encryption Tool
2016
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Project Brief
Our safety and privacy depend on secure communications. Tools and technologies like encryption play an important role in protecting our valuable stored data and money transitions.

According to Mozilla executive director Mark Surman: "When more people understand how encryption works and why it’s important to them, more people can stand up for encryption when it matters most. This is crucial: Currently, encryption is being threatened around the world. From France to Australia to the UK, governments are proposing policies that would harm user security by weakening encryption. And in the U.S., the FBI recently asked Apple to undermine the security of its own products.”

Because of this, Mozilla asked TODO to create an online experience that could spark a global conversation on the topic of web security with the aim of raising awareness.

Concept
The requirements of our brief required us to find a way to pick people's interest on the subject of encryption, possibly pointing the ones who wanted to know more in the right direction, while at the same time trying not to be overly technical. This proved to be especially challenging given the highly technical nature of the subject. For this reason, we decided to create something that would encourage people to play with encryption rather than try to present an exhaustive explanation of the subject.

After much research and brainstorming we started considering using emojis. Their strong communication potential and their extensive use in everyday messaging inspired us and we loved the irony behind the idea of hiding a message within them. We thought it would be fun.

Our proposal consisted in a simple game that uses ciphers and algorithms for encryption and decryption. The online tool can convert short messages into emoji, scramble it using a unique formula and then allow the user to share the now encrypted message with friends.

Impact
"Codemoji" was released as part of the Mozilla Advocacy Campaign which reached at first all the numerous subscribers of the Mozilla's newsletter. The online game was popular on social networks and numerous blogs and online magazines also featured it. Just to name a few: thenextweb, lifehacker, techcrunch, zdnet, betanews, inverse, quarz, pcmag, neowin, theinquirer, future_tense, techagekids, ibtimes, bit-tech.

Link
codemoji.org

Team
TODO
I have been working mostly with the UX and development team to make this online experience possible.

Duration
3 months
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