Pasty Visual Identity is a case study for a new pasta making startup based in Turin (Italy). Many traditional pasta makers in italy have a classic old-style design, but, for this project, we thought about using a more fresh, vibrant and eye-catching graphic instead. Together with the client we thought brought the graphic elements to life by making stamps and using fablab tools like a cnc mill and a laser cutter. I also had fun coding an illustrator script to generate hundreds of patterns composed of the different graphical elements I previously created.

A Freelance project